Best The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) By Robert W. Bly
Read The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) By Robert W. Bly
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Ebook About The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.Book The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Review :
Update: This is a good introduction to copywriting. However, much of the content is - unfortunately - repeated throughout the book. The author provides "checklists" at the end sections of the chapters and "tips." However, a lot of the tips and checklist items are quite similar, so you're just reading recycled content.This is by no means a bad book. I think that the first few chapters are the most important thing you can read. They discuss the psychology of how to get people to click through to your content. The chapters also focus on how to get people to stay engaged with the content and how to get them to take action.If you're going to buy this book I highly recommend you read the first five chapters as they are the main educational sections of the book. After that, you're going to want to read the chapters on digital marketing. I personally would skip the sections that talk about radio and TV and physical mail.What's also good about the book is that it will give you a few ideas about where you can go and do further research about what you want to write about. Maybe you want to do landing pages as a main source, or maybe email marketing. The books doesn't try and force you to be a master at everything - instead it introduces the fundamental psychology associated with copywriting in general, then introduces you to various disciplines of copywriting. It's up to you if you want to explore each one after you're done with the book.Overall, I recommend the book - but I would not use this as my only resource.As a disclaimer I am about 1/3 of the way through this book. However, I cannot help but notice that the author has chosen to recycle ideas numerous times throughout the first few chapters of the book. I completely understand that important points require time and attention. However, I when I am told that I must "identify the problem" that my client's product/service can help fix... for the 8th time... I cannot help but want to skip over large sections of the prose. I feel that this book could have been consolidated into fewer pages. When I am done I will update this review. However, as of right now I am 33% finished and can say I have stumbled upon quite a lot recycled content. I am a copywriter and consultant. Bob Bly is the best and an icon of the profession. This book is packed with good, useable information. Read Online The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Download The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) PDF The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Mobi Free Reading The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Download Free Pdf The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) PDF Online The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Mobi Online The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Reading Online The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Read Online Robert W. Bly Download Robert W. Bly Robert W. Bly PDF Robert W. Bly Mobi Free Reading Robert W. Bly Download Free Pdf Robert W. Bly PDF Online Robert W. Bly Mobi Online Robert W. Bly Reading Online Robert W. BlyRead Online The Summer Children (The Collector Book 3) By Dot Hutchison
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